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United States
Consumer behaviour
14
Konsumentenverhalten
14
USA
8
Arzneimittel
7
Großbritannien
7
Pharmaceuticals
7
United Kingdom
7
Advertising effects
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Xie, Ying
8
Dong, Xiaojing
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Chan, Tat Y.
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Giles, David E. A.
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Janakiraman, Ramkumar
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Lee-Wingate, Sooyeon Nikki
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Li, Michael
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Applied economics
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
Essays on promotion mix management : an application to prescription pharmaceutical industry
Xie, Ying
-
2004
Persistent link: https://www.econbiz.de/10003778074
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2
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
Saved in:
3
Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10008667685
Saved in:
4
A survival analysis of the approval of US patent applications
Xie, Ying
;
Giles, David E. A.
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1375-1384
Persistent link: https://www.econbiz.de/10009239417
Saved in:
5
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
6
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
7
Measuring the lifetime value of customers acquired from Google Search advertising
Chan, Tat Y.
;
Wu, Chunhua
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 837-850
Persistent link: https://www.econbiz.de/10009384013
Saved in:
8
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
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