"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...

Verlagsinfo: "In our digital world, data is power, and information hoarders reign supreme. The practices of these digital pillagers are analogous to those of cartels--they use intimidation, aggression, and force to maintain control and power. Sarah Lamdan brings us into the unregulated...