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Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer; Rundle-Thiele, Sharyn - In: Health marketing quarterly 28 (2011) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
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Religion and perceptions of the regulation of controversial advertising
Wang, Zehua; Deshpande, Sameer; Waller, David S.; … - In: Journal of international consumer marketing 30 (2018) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10011917500