//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effect of Complementary Produc...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Brand management
17,639
Markenführung
17,225
Brand image
11,159
Markenimage
11,044
Theorie
10,750
Theory
10,566
Relationship marketing
10,169
Beziehungsmarketing
10,121
Markenartikel
9,229
Brand
8,189
Werbewirkung
7,984
Advertising effects
7,758
Online-Marketing
6,877
Internet marketing
6,836
Social Web
6,829
Social web
6,822
Customer satisfaction
6,227
USA
6,095
Kundenzufriedenheit
6,041
Online-Handel
5,927
Online retailing
5,911
Deutschland
5,891
Germany
5,311
Werbung
5,228
Advertising
5,223
Viral marketing
4,870
Virales Marketing
4,850
Service quality
4,718
Dienstleistungsqualität
4,660
Einzelhandel
4,611
Retail trade
4,548
Marketingmanagement
4,134
Marketing management
4,117
Electronic Commerce
4,039
E-commerce
3,901
Experiment
3,670
Verbraucherverhalten
3,601
more ...
less ...
Online availability
All
Undetermined
1,037
Free
652
Type of publication
All
Article
4,253
Book / Working Paper
1,561
Journal
15
Type of publication (narrower categories)
All
Article in journal
3,851
Aufsatz in Zeitschrift
3,851
Graue Literatur
889
Non-commercial literature
889
Arbeitspapier
754
Working Paper
754
Aufsatz im Buch
387
Book section
387
Hochschulschrift
168
Thesis
142
Collection of articles of several authors
75
Sammelwerk
75
Case study
73
Fallstudie
73
Collection of articles written by one author
53
Sammlung
53
Aufsatzsammlung
40
Lehrbuch
36
Textbook
35
Reprint
27
Conference paper
23
Konferenzbeitrag
23
Systematic review
15
Übersichtsarbeit
15
Bibliografie enthalten
13
Bibliography included
13
Guidebook
13
Ratgeber
13
Amtsdruckschrift
12
Glossar enthalten
12
Glossary included
12
Government document
12
Konferenzschrift
12
Bibliografie
7
Conference proceedings
6
No longer published / No longer aquired
6
Interview
5
Statistik
5
Company information
4
Firmeninformation
4
more ...
less ...
Language
All
English
5,716
German
96
French
15
Undetermined
6
Spanish
1
Swedish
1
Author
All
Kaiser, Harry M.
20
Lusk, Jayson L.
20
Stavins, Joanna
16
Einav, Liran
14
Jang, Soocheong
14
McFadden, Daniel
13
Schuh, Scott
13
Tucker, Catherine
13
Agarwal, Sumit
12
Allcott, Hunt
12
Bronnenberg, Bart J.
12
Goldfarb, Avi
12
Han, Heesup
12
Richards, Timothy J.
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Mueller, Barbara
11
Nayga, Rodolfo M.
11
Cawley, John H.
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Chomsisengphet, Souphala
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Waldfogel, Joel
9
Yoon, Sukki
9
Bennett, Gregg
8
Bruwer, Johan
8
Burke, Marshall
8
Burton, Scot
8
Carpenter, Jason M.
8
Chintagunta, Pradeep K.
8
more ...
less ...
Institution
All
National Bureau of Economic Research
74
American Marketing Association
8
Friedrich-Schiller-Universität Jena
5
USA / Bureau of Foreign and Domestic Commerce
4
IGI Global
3
Chambre de commerce et d'industrie de Paris
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
OECD
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Committee on Continuing Professional Education
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
264
Journal of consumer research : JCR ; an interdisciplinary bimonthly
157
Journal of advertising research
87
Psychology & marketing
81
Journal of business research : JBR
78
Journal of retailing and consumer services
75
NBER working paper series
75
Journal of advertising : official publication of the American Academy of Advertising
63
International journal of hospitality management
62
Journal of fashion marketing and management
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
American journal of agricultural economics
54
Journal of marketing theory and practice
47
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
The journal of consumer marketing
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
The journal of brand management : an international journal
40
The American economic review
39
International journal of consumer studies
37
Journal of international consumer marketing
37
Journal of marketing
34
International journal of sport management and marketing : IJSMM
33
Journal of consumer behaviour : an international research review
33
American economic journal : a journal of the American Economic Association
32
International journal of advertising : the quarterly review of marketing communications
30
International journal of retail & distribution management
30
Journal of sport management : the official journal of the North American Society of Sport Management
29
The journal of product & brand management
28
Discussion paper / Centre for Economic Policy Research
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Journal of the Academy of Marketing Science
25
Applied economics
24
Journal of travel and tourism marketing
24
European journal of marketing : EJM
23
Services marketing quarterly
23
Journal of promotion management : JPM
22
The review of economics and statistics
22
Young consumers : insight and ideas for responsible marketers
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
more ...
less ...
Source
All
ECONIS (ZBW)
5,810
USB Cologne (EcoSocSci)
11
RePEc
6
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
-
10
of
5,829
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
2
Brand
advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
3
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
4
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
5
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
6
The effects of customers’ perceptions of
brand
personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
7
Separating the long and short-term effects of advertising repetition on
brand
name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
8
The impact of
brand
equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
9
Revisiting the match-up hypothesis : effects of
brand
-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
10
Implicit and explicit preferences for
brand
name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->