effectiveness of these incentives, however, depends both on physicians' price sensitivity and their knowledge of patient prices. We … information. Applying this model to diabetes care, we find that physicians lack detailed price information and are more price …-elastic than full-information models imply. We predict that providing physicians detailed information on prices at the point of …

Physicians commonly receive marketing-related transfers from drug firms. We examine the impact of these relationships … fading out within a year. A marketing payment also leads physicians to begin treating cancer patients with lower expected …