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Using PLS to investigate interaction effects between higher order branding constructs

Wilson, Bradley - In: Handbook of partial least squares : concepts, methods …, (pp. 621-652). 2010

Persistent link: https://www.econbiz.de/10003944682

An xplanatory and predictive model for organizational agility

Felipe, Carmen M.; Roldán, José L.; Leal-Rodríguez, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4624-4631

Persistent link: https://www.econbiz.de/10011554731

Prediction-oriented PLS path modeling in microfinance research

Blanco-Oliver, Antonio; Irimia-Dieguez, Ana; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4643-4649

Persistent link: https://www.econbiz.de/10011554740

Does the value of global brands apply to both foreign and domestic-based global brands?

Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015

Persistent link: https://www.econbiz.de/10010493026

PLS path modeling : a software review

Temme, Dirk (contributor); Kreis, Henning (contributor); … - 2006

After years of stagnancy, PLS path modeling has recently attracted renewed interest from applied researchers in marketing. At the same time, the availability of software alternatives to Lohmöller's LVPLS package has considerably increased (PLS-Graph, PLS-GUI, SPAD-PLS, SmartPLS). To help the...