Carrera, Mariana; Royer, Heather; Stehr, Mark; Syndor, … - 2017
We conducted a randomized controlled trial testing the effect of modest incentives to attend the gym among new members … groups, receiving a payment if they attended the gym at least 9 times over their first 6 weeks as members. The incentives … were a $30 payment, a $60 payment, and an item costing $30 that leveraged the endowment effect. These incentives had only …
