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United States
Innovation
36
Innovation management
33
Innovationsmanagement
33
Social Web
29
Social web
29
Crowdsourcing
21
Customer integration
20
Kundenintegration
20
Consumer behaviour
15
Konsumentenverhalten
15
New product development
14
Produktentwicklung
13
Beziehungsmarketing
10
Brand management
10
Creativity
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Kreativität
10
Markenführung
10
Relationship marketing
10
Open Innovation
8
Open innovation
8
Deutschland
7
Germany
7
Brand image
5
Co-creation
5
Customer satisfaction
5
Internet marketing
5
Markenimage
5
Online-Marketing
5
USA
5
crowdsourcing
5
Brand
4
Kundenzufriedenheit
4
Markenartikel
4
Viral marketing
4
Virales Marketing
4
Innovation diffusion
3
Innovationsdiffusion
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Innovationswettbewerb
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Market research
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English
5
Author
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Füller, Johann
4
Hautz, Julia
3
Hutter, Katja
3
Matzler, Kurt
3
Abfalter, Dagmar
1
Bilgram, Volker
1
Fries, Mirijam
1
Hilgers, Dennis
1
Hutter, Katharina
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Koch, Giordano
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Kube, Mathias
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Mueller, Julia
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European journal of international management : EJIM
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
Journal of business economics : JBE
1
Long range planning : LRP ; international journal of strategic management
1
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
1
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ECONIS (ZBW)
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Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation
Füller, Johann
;
Hutter, Katja
;
Fries, Mirijam
- In:
Interdisciplinary approaches to product design, …
,
(pp. 137-159)
.
2012
Persistent link: https://www.econbiz.de/10009628428
Saved in:
2
The role of professionalism in innovation contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Long range planning : LRP ; international journal of …
50
(
2017
)
2
,
pp. 243-259
Persistent link: https://www.econbiz.de/10011706284
Saved in:
3
Explaining voluntary citizen online participation using the concept of citizenship : an explanatory study on an open government platform
Kube, Mathias
;
Hilgers, Dennis
;
Koch, Giordano
; …
- In:
Journal of business economics : JBE
85
(
2015
)
8
,
pp. 873-895
Persistent link: https://www.econbiz.de/10011382759
Saved in:
4
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katharina
;
Füller, Johann
;
Hautz, Julia
; …
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 109-153)
.
2017
Persistent link: https://www.econbiz.de/10011915469
Saved in:
5
Differences in corporate environmentalism : a comparative analysis of leading US and German companies
Mueller, Julia
;
Abfalter, Dagmar
;
Hautz, Julia
;
Hutter, …
- In:
European journal of international management : EJIM
5
(
2011
)
2
,
pp. 122-148
Persistent link: https://www.econbiz.de/10008939009
Saved in:
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