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What Drives Innovation in Firm...
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United States
Innovation
52
New product development
21
Produktentwicklung
21
Consumer behaviour
20
Konsumentenverhalten
20
Innovation management
19
Innovationsmanagement
19
Theorie
18
Theory
18
Innovation diffusion
15
Innovationsdiffusion
15
Technischer Fortschritt
14
Technological change
14
Werbung
14
Advertising
13
Advertising effects
13
Werbewirkung
13
USA
12
Welt
12
World
12
innovation
12
India
11
Product quality
11
Produktqualität
11
Emerging economies
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Indien
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Schwellenländer
10
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9
Capital income
8
Kapitaleinkommen
8
Market entry
8
Markteintritt
8
Brand management
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7
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7
Hochtechnologie
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Marketingmanagement
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English
11
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Chandy, Rajesh K.
6
Prabhu, Jaideep C.
4
Tellis, Gerard J.
4
Sood, Ashish
2
Yadav, Manjit S.
2
Antia, Kersi D.
1
Barrett, Michael
1
Davidson, Elizabeth
1
Mukherji, Prokriti
1
Niraj, Rakesh
1
Prabhu, Jaideep
1
Schöler, Lisa
1
Skiera, Bernd
1
Sorescu, Alina
1
Vargo, Stephen L.
1
Yin, Eden
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Journal of marketing
2
MSI reports : working paper series
2
Report / Marketing Science Institute
2
A reader in marketing communications
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Research technology management : RTM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
11
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1
Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 99-125
Persistent link: https://www.econbiz.de/10003605725
Saved in:
2
Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 84-101
Persistent link: https://www.econbiz.de/10003564889
Saved in:
3
Behemoths at the Gate : how incumbents take on acquisitive entrants (and why some do better than others)
Mukherji, Prokriti
;
Sorescu, Alina
;
Prabhu, Jaideep C.
; …
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 53-70
Persistent link: https://www.econbiz.de/10009297018
Saved in:
4
What will the future bring? : Dominance, technology expectations, and radical innovation
Chandy, Rajesh K.
;
Prabhu, Jaideep C.
;
Antia, Kersi D.
-
2002
Persistent link: https://www.econbiz.de/10001740573
Saved in:
5
What to say when: advertising appeals in evolving markets
Chandy, Rajesh K.
(
contributor
)
- In:
A reader in marketing communications
,
(pp. 42-75)
.
2005
Persistent link: https://www.econbiz.de/10003292720
Saved in:
6
What to say when : advertising appeals in evolving markets
Chandy, Rajesh K.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001618054
Saved in:
7
Service innovation in the digital age : key contributions and future directions
Barrett, Michael
;
Davidson, Elizabeth
;
Prabhu, Jaideep
; …
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 135-154
Persistent link: https://www.econbiz.de/10010505864
Saved in:
8
Do innovations really pay off? : total stock market returns to innovation
Sood, Ashish
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10003779705
Saved in:
9
How quality drives the rise and fall of high-tech products
Tellis, Gerard J.
;
Yin, Eden
;
Niraj, Rakesh
- In:
MIT sloan management review
52
(
2010/11
)
4
,
pp. 14-16
Persistent link: https://www.econbiz.de/10009267461
Saved in:
10
Stock market returns to financial innovations before and during the financial crisis in the United States and Europe
Schöler, Lisa
;
Skiera, Bernd
;
Tellis, Gerard J.
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 973-986
Persistent link: https://www.econbiz.de/10010416904
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