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~subject:"United States"
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United States
Werbung
13,843
Online-Marketing
13,119
Internet marketing
13,004
Advertising
11,312
Werbewirkung
7,984
Consumer behaviour
7,893
Konsumentenverhalten
7,784
Advertising effects
7,758
Social Web
6,007
Social web
6,000
Brand management
2,726
Markenführung
2,708
Electronic Commerce
2,183
Online-Handel
2,054
Online retailing
2,051
E-commerce
2,037
Theorie
1,932
Marketingmanagement
1,899
Viral marketing
1,891
Theory
1,889
Virales Marketing
1,888
Marketing management
1,871
Markenimage
1,785
Brand image
1,772
Relationship marketing
1,766
Beziehungsmarketing
1,760
USA
1,754
Marketing
1,744
Deutschland
1,742
Internet
1,525
advertising
1,406
Germany
1,260
Markenartikel
1,073
Brand
1,004
Website
902
Social media
891
social media
849
Suchmaschine
733
Search engine
715
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284
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96
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Article
1,169
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415
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5
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1,022
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1,022
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Sammelwerk
26
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16
Ratgeber
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Bibliografie enthalten
9
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English
1,550
German
40
French
1
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1
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All
Kaiser, Harry M.
31
Mueller, Barbara
12
Choi, Yung Kyun
9
Diehl, Sandra
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Yoon, Sukki
9
Moser, H. R.
8
Saffer, Henry
8
Tucker, Catherine
8
Zheng, Yuqing
8
Cheong, Yunjae
7
Okazaki, Shintaro
7
Reid, Leonard N.
7
Schmit, Todd M.
7
Taylor, Charles Raymond
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Forker, Olan D.
6
Huh, Jisu
6
Kinnucan, Henry W.
6
Nelson, Jon Paul
6
Pentina, Iryna
6
Richards, Timothy J.
6
Terlutter, Ralf
6
Alston, Julian Mark
5
An, Soontae
5
Bakir, Aysen
5
Burton, Scot
5
Calder, Bobby J.
5
DeLorme, Denise E.
5
Goldfarb, Avi
5
Kim, Kihan
5
Liaukonyte, Jura
5
McQuarrie, Edward F.
5
Phillips, Barbara J.
5
Tremblay, Victor J.
5
Yoon, Hye Jin
5
Avery, Rosemary J.
4
Bachmann, Ruediger
4
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National Bureau of Economic Research
10
Cornell University / Department of Agricultural Economics
3
IGI Global
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Information Resources Management Association
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Crispin Porter + Bogusky <Miami, Fla.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
OECD / Directorate for Science, Technology and Industry
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Verlag Dr. Kovač
1
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Published in...
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Journal of advertising research
85
Journal of advertising : official publication of the American Academy of Advertising
63
Working paper / National Bureau of Economic Research, Inc.
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
17
Psychology & marketing
17
Journal of business research : JBR
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of internet marketing and advertising : IJIMA
14
Journal of marketing communications
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Health marketing quarterly
13
Journal of current issues and research in advertising : JCIRA
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
American journal of agricultural economics
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing
10
NBER working paper series
10
The journal of law & economics
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
European journal of marketing : EJM
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of historical research in marketing
8
Journal of marketing theory and practice
8
Services marketing quarterly
8
The advertising and consumer culture reader
8
The journal of consumer marketing
8
The journal of media economics
8
International journal of industrial organization
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
7
Journal of travel and tourism marketing
7
Southern economic journal
7
Business horizons
6
Discussion paper / Centre for Economic Policy Research
6
International journal of hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of consumer behaviour : an international research review
6
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Source
All
ECONIS (ZBW)
1,556
USB Cologne (EcoSocSci)
31
RePEc
1
Other ZBW resources
1
Showing
1
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10
of
1,589
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date (newest first)
date (oldest first)
1
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
2
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
3
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
4
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
5
Operations of online
advertising
services and publishers' option
Srinivasan, A.
;
Kwon, C.
- In:
Journal of the Operational Research Society : OR
63
(
2012
)
5
,
pp. 674-682
Persistent link: https://www.econbiz.de/10009548923
Saved in:
6
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
7
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
8
Legal and ethical challenges of online behavioral targeting in
advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
9
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
10
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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