The purpose of this study is to determine the propensity, in selected high technology industries, to engage in international sales. Previous studies have investigated the propensity to export (no versus yes) and the propensity to participate in international business activities (no versus yes)...

The relationship between firm characteristics and international sales in high technology companies is investigated. Whereas previous research examines the impact of firm characteristics on the propensity to export or propensity to engage in international business, no research to date examines...

To what extent did external events and news versus the candidates' own actions drive the 2016 election outcome? And were candidates misled if they focused on traditional market research versus the newer probabilistic polls? Based on the dynamic political will formation framework, the authors...

Online Retailing or E-tailing is a revolution that has taken the world by storm, consumers have become the king of the trade and everyday there are new innovations being put in front of the public gaze. This study attempts to chart out the prevalent market situation for E-tailing in India and...

The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting...

Third-party cookies and related 'offsite' tracking technologies are frequently used to share user data across applications in support of ad delivery. These data are viewed as highly valuable for online advertisers, but their usage faces increasing headwinds. In this paper, we quantify the...

Demand for products is often modeled as a function of product attributes. We propose that demand for experiential or hedonic products be modeled also as a function of “emotional product attributes” or emotions that a product might elicit from consumers. Our category of interest is the U.S....

We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document...

We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document...