The objective of this study is to identify critical consumer-demographic characteristics that are associated with the consumption of hemp products and investigate their effect on total expenditure in the U.S. by utilizing Nielsen consumer panel data from 2008 to 2015. To estimate the likelihood...

This paper investigates what factors and characteristics of organic consumers affect annual organic food expenditure by using Nielsen's consumer panel dataset from 2010 to 2014. To be specific, this paper explores new marketing opportunities by investigating organic consumer heterogeneity in...

This study aims to identify critical consumer-demographic characteristics associated with the consumption of products containing hemp and investigate their effect on total expenditure in the USA. To estimate the likelihood of market participation and consumption level, the Heckman selection...