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Marketing
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Kotler, Philip
18
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17
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12
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12
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11
Laband, David N.
10
Hamermesh, Daniel S.
9
Aaker, David A.
8
Chan, Kam C.
8
Colander, David C.
8
Day, George S.
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Ellison, Glenn
8
Fons-Rosen, Christian
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Hawkins, Del I.
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Kumar, V.
8
Zimmermann, Klaus F.
8
Borjas, George J.
7
Cardoso, Ana Rute
7
Doran, Kirk B.
7
Hall, Bronwyn H.
7
Hartley, Robert F.
7
Lichtenberg, Frank R.
7
Malhotra, Naresh K.
7
Ruiz-Castillo, Javier
7
Layton, Roger A.
6
Malshe, Avinash
6
Mothersbaugh, David L.
6
Perreault, William D.
6
Zaltman, Gerald
6
Zingales, Luigi
6
Adams, James D.
5
Berndt, Ernst R.
5
Calantone, Roger J.
5
Clemmons, J. Roger
5
Diamond, Arthur M.
5
Freeman, Richard B.
5
Ganguli, Ina
5
Gaulé, Patrick
5
Guimarães, Paulo
5
Harhoff, Dietmar
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American Marketing Association
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National Bureau of Economic Research
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American Management Association
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NetLibrary, Inc
3
Seminar on market modelling
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Academy of Marketing
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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IGI Global
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Indian Institute of Foreign Trade <Delhi>
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J. L. Kellogg Graduate School of Management
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National Industrial Conference Board
2
USA / Economic Research Service
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AMACOM
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Academy for Health Services Marketing <Chicago, Ill.>
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American Management Association, Marketing Division
1
American Marketing Association / Cincinnati Chapter
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American Marketing Association / Public Utilities Section
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American Society for Public Administration
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American Society of Newspaper Editors
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1
Apress L.P.
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Arthur D. Little, Inc
1
Center for Social Research and Education <San Francisco, Calif.>
1
Center for Studies in Higher Education, UC Berkeley
1
Communication Advertising and Marketing Education Foundation Ltd.
1
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Working paper / National Bureau of Economic Research, Inc.
60
Journal of business research : JBR
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Journal of marketing management : MM
19
Discussion paper / Centre for Economic Policy Research
17
Journal of business ethics : JOBE
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
16
The journal of economic perspectives : EP ; a journal of the American Economic Association
16
Journal of the Academy of Marketing Science
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Economic inquiry : journal of the Western Economic Association International
14
The review of economics and statistics
14
American journal of agricultural economics
13
International journal of market research : JMRS ; the journal of the Market Research Society
13
Journal of historical research in marketing
13
Political marketing in the United States
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of production research
12
Journal of marketing
12
NBER working paper series
12
The journal of economic education
12
Discussion paper series / IZA
11
Journal of business-to-business marketing
11
Journal of marketing education : JME
11
The journal of product innovation management : an international publication of the Product Development & Management Association
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Health marketing quarterly
9
The journal of finance : the journal of the American Finance Association
9
Does marketing need reform? : fresh perspectives on the future
8
Journal of advertising research
8
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
8
Journal of marketing research : JMR
8
Marketing intelligence & planning
8
Series / American Marketing Association
8
The American journal of economics and sociology
8
The journal of media economics
8
The journal of technology transfer
8
Australasian marketing journal
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
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ECONIS (ZBW)
2,639
USB Cologne (EcoSocSci)
37
RePEc
7
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1
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1
Advertising of
marketing
research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
2
Market research and scientific distribution
Davies, A. H.
;
Palmer, O. W.
-
1957
Persistent link: https://www.econbiz.de/10002058411
Saved in:
3
Kategorielle Regression als Selektionsverfahren im
Direktmarketing
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622388
Saved in:
4
M-politics : credibility and effectiveness of mobile political communications
Prete, Maria Irene
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003698740
Saved in:
5
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
-
2011
Persistent link: https://www.econbiz.de/10009374633
Saved in:
6
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
- In:
Modelling value : selected papers of the 1st …
,
(pp. 149-166)
.
2012
Persistent link: https://www.econbiz.de/10009426641
Saved in:
7
A cross-national comparison of consumers' attitudes toward direct
marketing
and purchase intention
Durvasula, Srinivas
;
Akhter, Syed H.
;
Bamossy, Gary J.
-
1996
Persistent link: https://www.econbiz.de/10000930027
Saved in:
8
Modeling of customer response to
marketing
of local telephone services
Napiorkowski, Gregory
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 252-282)
.
1996
Persistent link: https://www.econbiz.de/10001319626
Saved in:
9
An examination of the peer review process in accounting journals
Bailey, Charles D.
;
Hermanson, Dana R.
;
Louwers, Timothy J.
- In:
Journal of accounting education
26
(
2008
)
2
,
pp. 55-72
Persistent link: https://www.econbiz.de/10003757717
Saved in:
10
The NBER-Rensselaer scientific papers database : form, nature, and function
Adams, James D.
;
Clemmons, J. Roger
-
2008
Persistent link: https://www.econbiz.de/10003791621
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