Nenonen, Suvi; Storbacka, Kaj - In: Journal of business market management : JBM 6 (2013) 3, pp. 123-142
end up redefining their market around what the solution makes possible for the customer. However, all customers do not … identify segments and customers that are best suited for solution business, i.e., to find market focus. In this paper we … two action research case studies. The framework consists of a market picture, describing the broad ambit of a market actor …
