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Narrative advertising models and conceptualization in the digital age
Yılmaz, Recep (ed.) - 2017
narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising …, and professionals interested in the enhancement of advertising strategies"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011728866
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Fair trade narratives and political dynamics
Tallontire, Anne; Nelson, Valerie - In: Social enterprise journal 9 (2013) 1, pp. 28-52
Persistent link: https://www.econbiz.de/10009768562
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Narrative economics
Shiller, Robert J. - In: The American economic review 107 (2017) 4, pp. 967-1004
Persistent link: https://www.econbiz.de/10011644317
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Narrative economics
Shiller, Robert J. - 2017
Persistent link: https://www.econbiz.de/10011647628
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Narrative economics
Shiller, Robert J. - 2017
Persistent link: https://www.econbiz.de/10011613317
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Different roots, different fruits : gender-based differences in cultural narratives about perceived discrimination produce divergent psychological consequences
Tost, Leigh Plunkett; Hardin, Ashley E.; Roberson, Jacob W. - In: Academy of Management journal : AMJ 65 (2022) 6, pp. 1804-1834
Persistent link: https://www.econbiz.de/10013548887
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The COVID-19 threat and luxury advertising
Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun - In: Journal of consumer behaviour 22 (2023) 3, pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
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On the need for a new narrative of business
Lovins, L. Hunter - In: Human systems management : HSM 34 (2015) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10011313537
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The ironies of leadership : insights from a narrative analysis of the TV Western drama series, Rawhide
Watson, Cate - In: Organization : the critical journal of organization, … 20 (2013) 6, pp. 924-935
Persistent link: https://www.econbiz.de/10010223030
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Authoring second-generation entrepreneur and family business stories
Smith, Robert - In: Journal of family business management : JFBM 4 (2014) 2, pp. 149-170
Persistent link: https://www.econbiz.de/10010434511