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United States
Consumer behaviour
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Preismanagement
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Pricing strategy
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Willingness to pay
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Bundling strategy
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Charges
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Conflict Management
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Continuance Intention
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Garantie
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Gebühr
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Interactivity
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Leistungsbündel
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Online retailing
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Online-Handel
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Partitioned prices
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Preisdifferenzierung
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Preiswettbewerb
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Price competition
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Price discrimination
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Psychology
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Relationship marketing
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Signalling
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Smartphone
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USA
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Srivastava, Joydeep
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Koukova, Nevena T.
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Raghubir, Priya
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Steul-Fischer, Martina
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The denomination effect
Raghubir, Priya
;
Srivastava, Joydeep
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10003919330
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The effect of shipping fee structure on consumers' online evaluations and choice
Koukova, Nevena T.
;
Srivastava, Joydeep
;
Steul-Fischer, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 759-770
Persistent link: https://www.econbiz.de/10009679039
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