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The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the … thinking and practice in innovation, strategy, marketing, design, intellectual property and finance …Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences …
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-driven decision making (DDD) is strongly associated with increased productivity. The benefits attributable to DDD are distinct from … becoming the key driver of productivity gains from 2010 to 2015 …
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