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United States
Consumer behaviour
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USA
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5
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Pentina, Iryna
10
Amos, Clinton
2
Koh, Anthony C.
2
Taylor, David G.
2
Barat, Somjit
1
Basmanova, Oksana
1
Brockhaus, Sebastian
1
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Fawcett, Stanley E.
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Knemeyer, A. Michael
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Le, Thuong T.
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Micu, Anca Cristina
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Sun, Qin
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International journal of internet marketing and advertising : IJIMA
3
Journal of customer behaviour
2
Cases on innovations in educational marketing : transnational and technological strategies
1
Journal of consumer behaviour : an international research review
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
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ECONIS (ZBW)
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An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit
;
Amos, Clinton
;
Paswan, Audhesh
;
Holmes, Gary
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10009734247
Saved in:
2
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
Saved in:
3
Effects of multichannel coordination and E-commerce outsourcing on online retail performance
Pentina, Iryna
;
Hasty, Ronald W.
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10003912739
Saved in:
4
Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna
;
Taylor, David G.
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
Saved in:
5
The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna
;
Taylor, David G.
;
Voelker, Troy A.
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
Saved in:
6
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
7
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
8
Developing a grassroots cross-cultural partnership to enhance student experiences
Pentina, Iryna
;
Guilloux, Véronique
- In:
Cases on innovations in educational marketing : …
,
(pp. 183-195)
.
2011
Persistent link: https://www.econbiz.de/10009406212
Saved in:
9
Reasons behind body art adoption : what motivates young adults to acquire tattoos?
Pentina, Iryna
;
Spears, Nancy
- In:
Journal of customer behaviour
10
(
2011
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10009231293
Saved in:
10
Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
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