Similar Search Results

Exploring positively- versus negatively-valenced brand engagement : a conceptual model

Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74

Persistent link: https://www.econbiz.de/10010358976

Consumer religiosity : consequences for consumer activism in the United States

Swimberghe, Krist; Flurry, Laura A.; Parker, Janna M. - In: Journal of business ethics : JOBE 103 (2011) 3, pp. 453-467

Persistent link: https://www.econbiz.de/10009376065

Predicting negative consumer reactions to services offshoring

Thelen, Shawn T.; Shapiro, Terri - In: The journal of services marketing 26 (2012) 3, pp. 181-193

Persistent link: https://www.econbiz.de/10009568245

Brewing a boycott : how a grassroots coalition fought Coors and remade American consumer activism

Brantley, Allyson P. - 2021

Beer can politics -- Coors is trying to destroy the union -- Chicanos arriba, Coors abajo -- Cold, new, and right: Coors-style politics -- Everyone's fight: boycotting the Bay Area, 1973-1976 -- Givin' up this beer for sweeter wine: brewery workers on strike, 1977-1978 -- Racing cockroaches and...