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Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph - 2007
Persistent link: https://www.econbiz.de/10003963703
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Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching; Li, Hairong - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
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Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan; Lin, Bou-wen; Wong, Yim Yu; Calantone, Roger J. - In: The journal of product innovation management : an … 28 (2011), pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
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Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
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Causes and conditions of social vulnerability in comparative perspective : Asian evidence from the LIS dataset
Smeeding, Timothy M. (contributor) - 2005
Persistent link: https://www.econbiz.de/10003335854
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When is the local average treatment close to the average? : evidence from fertility and labor supply
Ebenstein, Avraham - In: Journal of human resources : JHR 44 (2009) 4, pp. 955-975
Persistent link: https://www.econbiz.de/10003914599
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Special issue : Cross-cultural business research
Huff, Lenard C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003716936
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Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol; Lee, Thae Min - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
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An exploratory study of consumer style: country differences and international segments
McCarty, John A.; Horn, Martin I.; Szenasy, Mary Kate; … - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10003439313
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658