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Are goods and services different? : an exercise in marketing theory
Johnson, Eugene Manfred
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1969
Persistent link: https://www.econbiz.de/10000687394
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Profitable service marketing
Johnson, Eugene Manfred
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Scheuing, Eberhard E.
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Gaida, …
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1986
Persistent link: https://www.econbiz.de/10000701509
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