Narrow search
Showing 1 - 10 of 4,837
Cover Image
Exploration of factors influencing body image satisfaction and purchase intent : millennial females
Rieke, Sara Emma; Fowler, Deborah Clay; Chang, Hyo Jung; … - In: Journal of fashion marketing and management 20 (2016) 2, pp. 208-229
Persistent link: https://www.econbiz.de/10011575486
Cover Image
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong; Lee, Jinhee - In: Journal of promotion management : JPM 20 (2014) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Cover Image
Self-gifting guilt : an examination of self-gifting motivations and post-purchase regret
Clarke, Peter David; Mortimer, Gary - In: The journal of consumer marketing 30 (2013) 6, pp. 472-483
Persistent link: https://www.econbiz.de/10010227351
Cover Image
The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D. - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
Cover Image
Not all adaptive selling to omni-consumers is influential : the moderating effect of product type
Yurova, Yuliya; Rippé, Cindy B.; Weisfeld-Spolter, Suri; … - In: Journal of retailing and consumer services 34 (2017), pp. 271-277
Persistent link: https://www.econbiz.de/10011629299
Cover Image
Measuring the efficiency of category-level sales response to promotions
Trivedi, Minakshi; Gauri, Dinesh Kumar; Ma, Yu - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3473-3488
Persistent link: https://www.econbiz.de/10011760515
Cover Image
Managing leaks : shoplifting in US grocery retailing 1922-1969
Hagberg, Johan; Kjellberg, Hans; Cochoy, Franck - In: European management journal 35 (2017) 6, pp. 766-775
Persistent link: https://www.econbiz.de/10011783736
Cover Image
Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market
Ramadan, Zahy B.; Farah, Maya F.; Kassab, Danielle - In: Journal of retailing and consumer services 47 (2019), pp. 133-139
Persistent link: https://www.econbiz.de/10011995536
Cover Image
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre; Cadario, Romain - 2022 - Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Cover Image
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre; Cadario, Romain - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 153-173
Persistent link: https://www.econbiz.de/10013493164