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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.; Haytko, Diana L.; Hermans, Charles M.; … - In: Journal of international consumer marketing 31 (2019) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
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Greenwashing as an example of ecological marketing misleading practices
Marciniak, Adam - In: Comparative economic research : Central and Eastern Europe 12 (2009) 1/2, pp. 49-59
Persistent link: https://www.econbiz.de/10003905097
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Predictors of purchase intention toward green apparel products : a cross-cultural investigation in the USA and China
Ko, Seung Bong; Jin, Byoungho - In: Journal of fashion marketing and management 21 (2017) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10011703061
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Environmental advertising in China and the USA : the desire to go green
Li, Xinghua - 2016
Introduction -- Morphing the self : hybrid car advertising -- Detoxing the private : green home advertising -- The "organi-vore's" dilemma : organic food advertising -- The "useless" sustainability : eco-fashion advertising -- Conclusion -- Notes -- References -- List of figures
Persistent link: https://www.econbiz.de/10011434419
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Environmental advertising in China and the USA : the desire to go green
Li, Xinghua - 2016
1. Introduction -- Morphing the self : hybrid car advertising -- Detoxing the private : green home advertising -- The "organi-vore's" dilemma : organic food advertising -- The "useless" sustainability : eco-fashion advertising -- Conclusion -- Notes -- References -- List of figures.
Persistent link: https://www.econbiz.de/10013182037
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The economic impacts of retaliatory tariffs on U.S. agriculture
Morgan, Stephen N.; Arita, Shawn; Beckman, Jayson; … - 2022
Persistent link: https://www.econbiz.de/10013170432
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A preliminary analysis of the effects of China's cotton tariff on the Chinese and U.S. cotton markets
Liu, Bing; Hudson, Darren - In: The Estey journal of international law and trade policy 20 (2019) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10012122345
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The United States-China trade war : timeline, consequences, and prospects for the US economy ; an analysis based on the textile industry
Stawasz‑Grabowska, Ewa; Wieloch, Justyna - In: Comparative economic research : Central and Eastern Europe 26 (2023) 1, pp. 147-170
in US imports of selected groups of products from China. Furthermore, the review of long‑term consequences indicates that …
Persistent link: https://www.econbiz.de/10014339778
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Selling Hollywood to China
McMahon, James - 2019
: China and its film market. Not only does China have a film-quota policy that restricts the number of theatrical releases … that has steady film releases and its own movie star system. Theoretically, China would be a prime example of a film market … limit. Hollywood is, potentially without any other option, taking a more friendly, collaborative approach with China …
Persistent link: https://www.econbiz.de/10012001847