Piamphongsant, Thinada; Mandhachitara, Rujirutana - In: Journal of Fashion Marketing and Management: An … 12 (2008) 4, pp. 438-455
Purpose – The purpose of this paper is to examine the relationship between independent and interdependent self‐construal and attention to social comparison information (ATSCI) on professional career women's fashion clothing conformity. Design/methodology/approach – A sample of 207...