Purpose – To analyze the relationship between an organization's generic strategy and its longevity. Design/methodology/approach – Companies in the USA, comic book industry were classified in the Miles and Snow generic strategic types. An ANOVA test was then used to determine the relationship...

Purpose – The purpose of this paper is to provide a model for how leaders can nurture and develop worker garden variety creativity. Design/methodology/approach – This model was created by synthesizing existing research and literature on leadership and garden variety creativity. Findings –...