Suhardi, Deddy A.; Susilo, Adhi; Priyanto, Sony Heru; … - In: Journal of innovation and entrepreneurship : JIE 11 (2022), pp. 1-23
This research contains a novelty in producing a study program brand audit method and developing a brand salience development model in higher education, which has not been widely discussed. A quantitative-explanative research method was used in this study by collecting online survey data on the...
