Briesemeister, Benny B. (ed.); Selmer, Werner Klaus (ed.) - 2022 - 1st ed. 2022.
Multisensory Experiences in Digital Media -- A Good Product Name in the Semantic Network: Implicit Methods for Naming -- Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design -- Neuromarketing Beyond the Posttest: fMRI Can Predict the...