Drawing on extensive work with an extra-ordinary range of organizations, among them Google, Ford, Sony, Ernst & Young, Shell, IBM, the Los Angeles Police Department, and the Cleveland Clinic, Schwartz creates a road map for a new way of working that focuses on four core needs that energize great...

""Empowered delivers insight into one of the most underused opportunities for major marketerst︢apping the army of employees and brand fans who put personal faces on corporate giants. As in Groundswell, Empowered serves up practical and tactical advice for making it happen, placing it in the...

Um Wettbewerbsvorteile gegenüber konkurrierenden Unternehmen zu erreichen werden oft Änderung in der Arbeitsorganisation und der Personalpolitikvorgenommen oder neue, innovative Maßnahmen des Personalmanagements eingeführt. Dabei führt die Veränderung oder Einführung einzelner Maßnahmen...