Part of SAGE's new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on...

"Economic integration typically goes along with a disintegration of production through outsourcing and offshoring. The consequences of foreign direct investments (FDI) especially for the labour market are an issue of ongoing debate. The countries of origin fear job losses. However, a range of...

"This insightful book examines all aspects of the design process and implementation of questionnaire surveys on the activities of business, public sector, and non-profit organizations. Anthony Arundel discusses how different aspects of the survey method and planned statistical analysis can...

Marketing-Kommunikation ist mehr als nur Werbung, Reklame und bunte Bilder. Die kommunikative Positionierung des Unternehmens und deren operative Umsetzung werden zum entscheidenden Wettbewerbsfaktor. Steigender Wettbewerb und die Angleichung der Angebote erfordern eine klare Differenzierung und...