Process approach : take a process approach to crisis communication -- Pre-event planning : engage in pre-event planning for crisis communication -- Partnerships : form stakeholder partnerships with publics -- Public concern : listen to and acknowledge concerns of publics -- Honesty :...

"Written as a tool for both researchers and communication managers, The Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Incorporating the views and research of more than 50 top scholars, the book...