Showing 1 - 10 of 293
Persistent link: https://www.econbiz.de/10003794152
Persistent link: https://www.econbiz.de/10003450748
Persistent link: https://www.econbiz.de/10001541831
Persistent link: https://www.econbiz.de/10003212153
Kontraktgütermarketing als konzeptioneller Rahmen des Kompetenzmarketing -- Die Vertrauensbildung im Kontraktgütergeschäft -- Grundlegung des Kompetenzmarketing für Kontraktgüter -- Branchenspezifische Konkretisierung und Gestaltungsvorschläge für die Umsetzung des ganzheitlichen Modells...
Persistent link: https://www.econbiz.de/10013516551
The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...
Persistent link: https://www.econbiz.de/10010500611
Persistent link: https://www.econbiz.de/10009674349
Persistent link: https://www.econbiz.de/10012581836
Persistent link: https://www.econbiz.de/10012662582
arm’s length. The model further implies that firms are more likely to offshore when frictions in the provision of services …
Persistent link: https://www.econbiz.de/10012534705