We examine how various digital communication channels jointly offer critical signals of the quality of a firm as an employer, build up its online employer brand, and affect firm value. Using large-scale multiyear datasets of online job reviews, social media posts and firm financial performance,...

We gather detailed data on organizational practices and IT use at 253 firms to examine the hypothesis that external focus – the ability of a firm to detect and therefore respond to changes in its external operating environment – increases returns to information technology, especially when...