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Effect of advertising expenses and sales incentives on financial performance : dissecting the cases of two market leaders
Hossain, Madhobi; Islam, Tiasha - In: Business and Economic Research : BER 9 (2019) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10012030315
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Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.; Ujah, Nacasius U. - In: Marketing intelligence & planning 35 (2017) 2, pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
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The impact of R&D and advertising on firm performance in high-tech industries : evidence from the U.S. information and communications technology industry
Pourkarimi, Parisa; Kam, Eric - In: Journal of quantitative economics 20 (2022) 3, pp. 723-753
Persistent link: https://www.econbiz.de/10013441698
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Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina
Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90
The paper briefly highlights the importance of the internet for business operations of modern companies and the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …
Persistent link: https://www.econbiz.de/10012182245
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Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.; Maruyama, Masahiro; Sakurai, Yuka; … - In: Journal of strategic marketing 27 (2019) 7, pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
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Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
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Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity
Ordanini, Andrea; Rubera, Gaia - In: International journal of internet marketing and … 4 (2007) 1, pp. 4-25
Persistent link: https://www.econbiz.de/10003560099
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The effect of internet marketing capabilities on the export performance of SMEs
Hajaliakbari, Firouzeh; Razavi Satvati, Shadi - In: Inventi impact: SMEs (2019) 2, pp. 66-79
Persistent link: https://www.econbiz.de/10012288241
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Important determinants of foreign company performance in China : big data analysis
Wang, Chuang; Giouvris, Evangelos - In: The Chinese economy : translations and studies 52 (2019) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10012181243
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Intangible assets investment and firms' performance: evidence from small and medium-sized enterprises in Korea
Seo, Hyeon Sik; Kim, Youngjun - In: Journal of business economics and management 21 (2020) 2, pp. 421-445
literature and suggests that investment in the intangible assets of (human capital, advertising, R&D) is essential for SMEs … value. Interestingly, this research finds that investment in advertising has the most influential impact on a firm … these three key contributors (human capital, advertising, R&D) and adopt investment in intangible assets to accomplish their …
Persistent link: https://www.econbiz.de/10012197548