Objective: The objective of this article is to identify the impact of market orientation on company competitiveness of internationalized medium and large enterprises present in Central Eastern Europe and/or Western Europe in the period of economic growth. Research Design & Methods: Quantitative...

Small and medium-sized enterprises (SMEs) maymaximize their competitive advantage by managing their creative resourcesaccording to the model offered by resource-based theorists.Data from tworesearch projects is presented to identify the issues for small businessmanagers operating in the creative...