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Dynamic capabilities and superior firm performance in the UK media industry
Oliver, John - In: Journal of media business studies 11 (2014) 2, pp. 57-77
Persistent link: https://www.econbiz.de/10010424713
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Strategic transformations in the media
Oliver, John - In: Journal of media business studies 15 (2018) 4, pp. 278-299
Persistent link: https://www.econbiz.de/10012051042
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Werbe-Management in jungen Wachstumsunternehmen
Engelen, Andreas; Wolff, Caroline; Steffenhagen, Hartwig; … - In: Journal of business economics : JBE 80 (2010) 1, pp. 31-69
Persistent link: https://www.econbiz.de/10003928200
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Learning, Sophistication, and the Returns to Advertising : Implications for Differences in Firm Performance
Tadelis, Steve; Hooton, Christopher; Manjeer, Utsav; … - National Bureau of Economic Research - 2023
Why do establishments exhibit wide variation in their productivity and profitability? Can variation in returns to advertising help answer this question? We present results from a large field experiment on Facebook and Instagram that documents variance in advertisers' ability to generate returns...
Persistent link: https://www.econbiz.de/10014250218
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Handbook of research on Asian business
Yeung, Henry Wai-Chung (contributor) - 2007
Persistent link: https://www.econbiz.de/10003327938
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The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M. - 2009
Persistent link: https://www.econbiz.de/10003836621
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Managing marketing resources : the consultant and the SME
Bathgate, Ian K. - In: Entrepreneurship marketing : principles and practice of …, (pp. 397-417). 2011
Persistent link: https://www.econbiz.de/10008822509
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Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector
Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393
Persistent link: https://www.econbiz.de/10011280990
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Australasian marketing journal 22 (2014) 4, pp. 342-349
Persistent link: https://www.econbiz.de/10010472718