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practitioners added these constructs as possible antecedents of the innovation. In consistent with this stream of research, this … and responsiveness to knowledge on innovation and firm performance. For this purpose, data was collected from 407 … variable (innovation) and dependent variable (firm performance). The findings show positive and significant relationship among …
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This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green...
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