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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Moderating roles of national culture for alliance relationship advantages and performance in Asia
Kang, Seongho; Im, Subin; Park, Heungsoo - In: Journal of business-to-business marketing 25 (2018) 3, pp. 233-249
Persistent link: https://www.econbiz.de/10011917209
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Reexamining the link between customer orientation and business performance : the role of information systems
Zhu, Zhen; Nakata, Cheryl - In: Journal of marketing theory and practice 15 (2007) 3, pp. 187-203
Persistent link: https://www.econbiz.de/10003745457
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The complex contribution of information technology capability to business performance
Nakata, Cheryl; Zhu, Zhen; Kraimer, Maria L. - In: Journal of managerial issues : JMI 20 (2008) 4, pp. 485-506
Persistent link: https://www.econbiz.de/10003795183