Spanish Abstract: Las diferentes tecnologías existentes en el mercado son aplicadas diariamente con el objetivo de resolver problemas de la sociedad, las organizaciones y las personas; al hacer uso de ellas se alcanzan ventajas competitivas con eficiencia y flexibilidad ante los cambios que...

This paper analyzes how entrepreneurs fare in an intermediary market segment when the segment is closely attached to a single supplier market. While focusing on two structural constraints, organizational structure and competitive pressure, I build off of the fact that in the past thirty years in...

Policymakers in several countries have recently taken steps to promote the rapid export expansion of high-tech small- and medium-sized enterprises (SMEs). The goal of these policies has been to create successful export-intensive firms, which are often referred to as born globals. To the best of...

The purpose of this exploratory study is the examination of the complex interactions among variables that affect the performance of European manufacturing SMEs by using a hierarchical log linear model. In the present study, firm performance is empirically measured in terms of turnover growth....

Objective - The digital economy is believed to be one of Malaysia’s largest sectors as online businesses are expected toexhibit an increase of 10% in the near future. This factor eventually prompted subsequent studies on online business models.This study aims to discover the types of online...

The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...

The popularity of social networking websites has spurred wide applications of socializing functions in online marketplaces, making them social commerce platforms. In the effort of promoting business and building brand, a large number of small-sized online retailers (e-tailers) increasingly rely...

As it is emphasized in marketing, management, and strategic management literature, market orientation, learning orientation, and innovativeness are regarded together as having a significant impact on a firm's performance. The objective of this study is to find out the interrelationships of these...

Marketing effectiveness has been accepted as one of the most important parts in corporate performance system. It is due to dynamical changes in business environment in after-crisis times. The goal of this paper is the denition of used possible indicators in measuring marketing effectiveness. The...

This paper helps to achieve a better understanding of the relationships among organizational behaviors, capabilities and the intangible resources of firms as a micro-level origin of the internationalization of enterprises. The resource-based view, strategic management theory, knowledge...