Phu Nguyen Hoang; Nhu Ty Nguyen - In: Cogent business & management 7 (2020) 1, pp. 1-15
In the current market economy, alliances play a key role in developing strategies across fields. In order to have a good partner, managers have used both qualitative and quantitative methodologies. This paper proposes a mathematical model to figure out the most suitable strategic partners. With...