Sarpanes Subramaniam; Chandran, V G R; Chubashini … - In: African journal of science, technology, innovation and … 14 (2022) 5, pp. 1215-1226
This article aims to understand the business evolution and sustained survivability of Malaysian based-cosmetic firm … case-study method to investigate the experiences and managerial decision rules of the owner of the cosmetic business within … happenings that matter for business survivability. The findings indicate various types of challenges within the cosmetic industry …