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Objective: The article aims to investigate the influence of strategic orientation (specifically market orientation, entrepreneurial orientation, and digital orientation) on small and medium-sized enterprises' performance during the COVID-19 pandemic. Research Design & Methods: We surveyed 265...
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This study advances the body of knowledge on social media utilization within Small and Medium-sized Enterprises (SMEs) by integrating complexity, cost, and capability into the Technology-Organization-Environment framework. It critically examines the influence of these factors on the adoption of...
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