Fu, Chung-Jen; Silalahi, Andri Dayarana K.; Yang, Lee-Wen; … - In: Cogent business & management 11 (2024) 1, pp. 1-25
This study advances the body of knowledge on social media utilization within Small and Medium-sized Enterprises (SMEs) by integrating complexity, cost, and capability into the Technology-Organization-Environment framework. It critically examines the influence of these factors on the adoption of...