Hu, Yan; Liu, Jeanny; Liao, Qunfeng - In: Journal of business strategies : JBS 41 (2024) 1, pp. 1-26
While prior literature suggests that family firms with a positive corporate image are associated with superior …'s global brand value data published between 2001 and 2017 to examine the effect of family ownership and family-named firms on … brand value creation. Our findings indicate that within the sample of large global firms, family firms exhibit lower brand …
