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This book showcases examples of excellent manufacturing companies who have succeeded in creating value and job growth in Western Europe. The examples show managers of industrial firms how a clearly articulated strategic position can be combined with excellent execution to achieve competitiveness...

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Die Herausforderung -- Managementqualität und strategische Positionierung -- Managementqualität, Innovation und Dienstleistungen -- Rational: Innovation und revolutionäre Produkte -- Imaje: Durch Innovation von Produkten zu Dienstleistungen -- BuS: „Wir machen, was sonst niemand macht“ --...

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