Yao, Qiong; Zou, Fanguo; Pan, Pingzi - In: Advances in management & applied economics 3 (2013) 4, pp. 205-215
This paper analyzed the measurement and the classification of marketing capabilities of China’s agricultural science … using of the first-hand data of 268 China’s agricultural science and technology enterprises, the exploratory factor analysis … (EFA) and the confirmatory factor analysis (CFA) were preformed. The conclusions show that marketing capabilities of China …
