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~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Firm performance
2
Bank
1
Betriebswirtschaftsstudium
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Business performance
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Cause-Related Marketing
1
Cause-related marketing
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China
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Cobb-Douglas form
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Consumer behaviour
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Corporate Social Responsibility
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Estimation
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India
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Indien
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Konsumentenverhalten
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Marketing
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Marketingmanagement
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PAT
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Perception
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Private consumption
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Privater Konsum
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Profitability
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Regression analysis
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Regressionsanalyse
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Banerjee, Sujata
2
Mandal, Kaushik
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Global business review
1
Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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Responsible marketing and its impact on business performance : a longitudinal study
Mandal, Kaushik
;
Banerjee, Sujata
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
2
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012200003
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2
An empirical comparison between societal expenditure and marketing expenditure on Bank's performance
Mandal, Kaushik
;
Banerjee, Sujata
- In:
Global business review
18
(
2017
)
2
,
pp. 509-523
Persistent link: https://www.econbiz.de/10011741297
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