Gede, Dawit Udessa; Huluka, Admasu Tesso - In: Cogent business & management 10 (2023) 2, pp. 1-17
management strategy. It is based on goal setting premise which believes in collaborative effort that involves all parties … imagining and working towards a common aim in tandem. Strategic alignment in this study takes assumption of goal setting theory … stressed on importance of clarity of the goal to perform at the highest level and achieve success. The purpose of this study …