Görzig, Bernd; Gornig, Martin; Pohl, Ramona - In: Vierteljahrshefte zur Wirtschaftsforschung 76 (2007) 3, pp. 43-58
strategy. They concentrate on a decreasing number of products, increasing above all their operating surplus. Contrary …, enterprises that pursue a diversification strategy prove against it as clearly growth-oriented. However, not all enterprises …, which pursue a specialization strategy, are successful and not all enterprises, which expand their product range, are …
