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Co-operation as a marketing strategy in Mexico’s SMEs : an empirical evidence
Maldonaldo Guzman, Gonzalo; González-Campo, Carlos Hernan - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 16-28
Persistent link: https://www.econbiz.de/10010252465
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Market orientation, corporate social responsibility, and firm performance : the moderating role of relationship marketing orientation
Hoang, Cuu Long; Thanh, Trang Bui - In: Cogent business & management 8 (2021) 1, pp. 1-19
This study aims to examine the relationship among concepts as market orientation, corporate social responsibility, firm performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was conducted with quantitative test on a sample of...
Persistent link: https://www.econbiz.de/10012656942
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Market orientation and CSR : performance implications
Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
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Do entrepreneurial companies make good corporate citizens? : exploring the relationships between entrepreneurial orientation, market orientation, and corporate citizenship
Sung, Chang Soo; Choi, David Y.; Kim, Daeeop; Lee, Woo Jin - In: Journal of enterprising culture 22 (2014) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10010388753
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Is stakeholder orientation relevant for European firms?
Patel, Vijay K.; Manley, Scott C.; Hair, Joseph F.; … - In: European management journal 34 (2016) 6, pp. 650-660
Persistent link: https://www.econbiz.de/10011625081
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Market orientation and corporate social responsibility : towards an integrated conceptual framework
Mahmoud, Mahmoud Abdulai; Blankson, Charles; Hinson, Robert - In: International journal of corporate social … 2 (2017) 9, pp. 1-15
The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation (MO) as an economic-oriented strategy and corporate social responsibility (CSR), as a socially-oriented strategy for business performance (BP). A review of literature on...
Persistent link: https://www.econbiz.de/10011857711
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Where the eyes go, the body follows? : understanding the impact of strategic orientation on corporate social performance
Brower, Jacob; Rowe, Katie - In: Journal of business research : JBR 79 (2017), pp. 134-142
Persistent link: https://www.econbiz.de/10011745198
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Sustainability outcomes in SMEs : a configurational view of the interplay of strategic orientations and environmental conditions
Usman Khizar, Hafiz Muhammad; Iqbal, Muhammad Jawad; … - In: Journal of macromarketing 44 (2024) 2, pp. 534-552
Persistent link: https://www.econbiz.de/10014584753
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A critique of corporate social responsibility in light of classical economics
Ahluwalia, Saurabh - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 25-29
Persistent link: https://www.econbiz.de/10013401658
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Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective
Mo, Zhang; Cong Phan The; Sanyal, Shouvik; Wanich Suksatan - In: Economic research 35 (2022) 1,5, pp. 5097-5113
Persistent link: https://www.econbiz.de/10014413989