Ghobakhloo, Morteza; Fathi, Masood - In: Economies : open access journal 7 (2019) 4/114, pp. 1-21
The present study addresses the issue of mobile banking customer retention by developing and empirically testing a … theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web …-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The …