Nuryakin; Maryati, Tri - In: Cogent business & management 9 (2022) 1, pp. 1-19
green marketing performance. According to the result, the critical role of green innovation and green competitive advantage … manager or owner and education to enhance green marketing performance. A total of 223 samples of Batik SMEs in Yogyakarta … concluded that green marketing orientation significantly affected green innovation. Green marketing orientation had a …